FAQ

GENERAL

SOCIAL MEDIA

WEBSITES

QUICK GLOSSARY OF WEB TERMS

While I love to talk tech talk with the best of them, I do understand that it is a whole other language.  This glossary is my interpretation of terms translated into what my clients say is easier to understand words in plain English.

Domain Name– The address that people go to to view your website.

Website – The place connected to the internet that shows images, text, and media about you or your business on the world wide web (www). This is a collection of web pages under one domain name.

Web Page – A webpage is one page of a website.  They are the building blocks of a website. This is what people see when they type in your domain name, your home page.

Blog Posts – A piece of writing or other item of content posted on a blog.

Mobile Friendly Website – a style of your website that adjusts and fits on small screens and mobile devises.

Call to Action– (CTA) is a prompt tells the viewer to take some specified action. It is typically written as a command or action phrase, such as ‘Contact Us’ or ‘Buy Now’ and appears as a button or hyperlink.

FULL GLOSSARY OF WEB TERMS

Website – The place connected to the internet that shows images, text, and media about you or your business on the world wide web (www). This is a collection of web pages under one domain name.

Domain Name – The address that people go to to view your website.

Web Page – A webpage is one page of a website.  They are the building blocks of a website. This is what people see when they type in your domain name, your home page.

Responsive Design– is web page creation using flexible layouts, flexible images and cascading style sheet media queries.A web page that detects the visitor’s screen size and orientation and changes the layout accordingly.

Header– is the top part of the website.  It can contain navigation menu, phone number, email, social icons.  It stays constant.

Call to Action– (CTA) is a prompt tells the viewer to take some specified action. It is typically written as a command or action phrase, such as ‘Contact Us’ or ‘Buy Now’ and appears as a button or hyperlink.

Navigation Menu– is a collection or list of links. Each link in a menu is called a menu item. Typically the main navigation is at the top of the website.

Content– is the text, images, sounds, videos, and animations in the website.

Above the Fold– the portion of the webpage that is visible without further scrolling or clicking.

Footer – is the bottom section of the webpage.  Typically contains company name, copyright, and maybe a footer menu.

SEO

Focus Keyphrase – the phrase that you want your post or page to be found for. This can be one single word, but it usually consists of a few words, hence called keyphrase.

Slug – it’s the part of the URL that explains the page’s content.  Part of a URL which identifies a particular page on a website in an easy to read form.

Meta Description – a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in their results mostly when the searched-for phrase is within the description. Optimizing the meta description is crucial for on-page SEO.

Blog Post – A piece of writing or other item of content posted on a blog.

SEO

Tags- More specific  than a category and addresses items you discuss in a particular post.

A tag is usually only a word or two and reflects the keywords or points of your article.

Categories – the topic you address on your blog. Categories are your blog’s table of contents, tags are your blog’s index.

Photos (media) – An image used on your website.

SEO

Alternative Text – (Alt Text) is a word or phrase that can be inserted as an attribute in an HTML document to tell website viewers the nature or contents of an image. The alt text appears in a blank box that would normally contain the image and will appear if the image does not load properly or while it is loading. Important for SEO

Title – is a reference or meaning of the photo.  Also helpful for SEO

Caption – is a description of the image that provides context and/or information on the subject matter.

Description – a longer description of what is taking place in the image.  It can also contain up to 10 keywords.  Good for SEO

Mobile Friendly Website – A style of your website that adjusts and fits on small screens and mobile devises.

Hamburger Menu- is an icon (stack of three horizontal lines) that when clicked opens to reveal a navigation menu.

Favicon (aka Shortcut Icon) – An icon associated with a URL that is variously displayed, as in a browser’s address bar or next to the site name in a bookmark list.

HTML (Hypertext Markup Language) – A standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on World Wide Web pages.

Hosting – The building/place that holds and stores your website software, content and data.

SEO – SEO stands for Search Engine Optimization.  It’s the process of moving up or down the visibility of a website and/or web page in a web search engine’s unpaid results.  It is often referred to as “natural”, “organic”, or “earned” results.  Your websites SEO is very important to being found on the web.

SSL certificate – SSL stands for Secure Socket Layer. It’s a form of website security that creates an encrypted link between a web browser and a server. An SSL certificate appears as a little green lock in the left corner of your website URL and is bought and added to a website’s URL.

Web Search Engine – A search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results.  The most common search engines are Google, Bing, Safari and Yahoo.  So when you say you “googled something.” you used a search engine to find a website about the topic you typed in.