Top 5 Mailchimp Tips for Newbies

Top 5 MailChimp Tips for Newbies

While helping a local non-profit group this week we converted an email campaign and newsletter into a service called MailChimp. I love MailChimp for several reasons including the fact that it makes it easy for new subscribers to sign up for your mailing list, your messages do not get blocked as spam, it allows you to measure how many people opened your message and what they read (what they found interesting) and it clears out bouncebacks so your own email doesn’t get bogged down. And did I mention that the service is free?

If you are interested in using MailChimp here are 5 tips to help you get the most out of your account:

1. Consistently use an artistic banner saved as a .jpeg (with a maximum width of 600 pixels) on the account to identify your brand.

2. Move a contact list from an email provider (ie: hotmail, gmail), by exporting your list to an excel spreadsheet or csv file, then import into MailChimp.

3. Include buttons at the top so readers can subscribe to your social media.

4.Make it easy for readers to share anything they see. Include links (buttons) for facebook, Twitter, Pinterest, Linkedin, Foursquare as applicable so that they can forward pertinent information to their friends.

5. Help people identify how to opt out of your newsletter. If the information you send is not relevant to them it needs to be easy for them to unsubscribe.

Implementing these 5 MailChimp tips will help you reach the right people with less hassle, and more importantly, help the right people reach you.

Helpful links:

Mailchimp banner size:   maximum width of 600 pixels and our mobile-specific templates are slightly narrower to account for smaller mobile screens.

Mailchimp:            http://mailchimp.com/

Mailchimp app for android phone                 https://www.google.com/enterprise/marketplace/viewListing?productListingId=3525+5361236203077141107&pli=1

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