Just Say “NO” to Domain Name Letters In The Mail

Let’s talk about something I take for granted that everyone knows and I am sorry that I did that.  This is a really important topic.  Just because I have been around website building for a long time, doesn’t mean that everyone else has.  I was reminded of this recently when I business friend handed me

Why I DON’T Recommend Website Pop-Ups

Pop-ups

This conversation comes up often when working with clients. They may have had one on their old websites or they have just returned from a conference and were told that they are amazing or they have a friend who says they need to have one. What I’m talking about is pop-ups. On occasion, pop-ups have

Why Isn’t It Here?

Have you ever gone to a website, hunted around for five minutes or better and still not been able to locate the answer to your question? I gave away ten minutes of my life last week to a resort I am planning to go to this summer. I already made the reservation, but I wanted

Is Email Automation Helping Your Business Grow?

email automation

Have you been on a website and they offered you a free item if you just give them your email address? Then, once you gave them your email address and got your free item, you started receiving additional emails over the next weeks or months from the company?  That company uses email automation to deliver

WebPTSD™ is a Real Thing

It happened again this week.  I had another conversation with someone about how much they feared and hated their website company.  They displayed all of the tell-tale signs of WebPTSD ™, a less aggressive form of PTSD that is specific to being lied and cheated to by a website developer. Here’s my most recent example.

No Bathrobes for Business Video Meetings

Do you have more meetings online via a conference call or online meeting than you used to?  Are working on webinars or online workshops and classes as part of your business? My business is seeing a huge amount of growth in these areas.  I am using these services more for my business and I am

Delight, Not Dread, with Rebranding

When new clients first arrive for rebranding or to create a new website, they fear it will be an arduous, difficult process. Many are anxious because they think that marketing is outside of their professional “sweet spot.” Inevitably, though, they get lost in the process of creating, deciding, and watching their fresh, updated business look

Top 5 Video & Website Tips for 2018

Hello I’m JoyGenea Schumer, CEO and owner of Solutions by JoyGenea Specializing Digital Marketing. I am an expert in building super engaging websites and explainer training videos. Here are my top 5 tips you should know about Website and Video marketing. #1. Your website must be 2018 mobile friendly and have an SSL certificate. This

An Easter Like No Other – Website Quality Matters

It was Easter morning.  Like most people, I had plans for a great holiday.  But upon waking, I saw that I’d missed a call after midnight from Hennepin County Medical Center.  Somehow I managed to stay calm as I negotiated my identity with the world-weary worker who fielded my return call.  After multiple questions, the identity pre-screening