Category Archive

Industry Perspectives – Manufacturing

When creating a website, it’s always a good idea to look at companies in your industry and figure out what they are doing right. The front page of a website is like a cover of a book. Although people say, “Don’t judge a book by it’s cover”, too often we do. That is why you

5 Website Tips for Manufacturing Companies

When building websites and developing a digital presence, in the manufacturing industry, it’s important to determine who your customers are and how to reach them. The core basics on any marketing plan. However, when building a website and digital presence for a manufacturing company that does mostly business-to-business (B2B) sales, there are some key items

Why Isn’t It Here?

Have you ever gone to a website, hunted around for five minutes or better and still not been able to locate the answer to your question? I gave away ten minutes of my life last week to a resort I am planning to go to this summer. I already made the reservation, but I wanted

Is Your Website Mobile Ready?

All websites built in 2019 should be mobile responsive. Meaning your website adapts and looks good on any size screen from a huge computer monitor to mobile phone. It also means that it will look different on each screen. Mobile responsiveness is the expectation from the general public, and most importantly, your potential clients. The

Does it Support or Sell? – Website Revamp

Websites 101 – The Basics Websites need to do three things: Have accurate information about the problem you solve Have information about how you solve that problem Have a call to action to encouraging people to buy from your company There is a lot more detail than these three items and yet at the core

Delight, Not Dread, with Rebranding

When new clients first arrive for rebranding or to create a new website, they fear it will be an arduous, difficult process. Many are anxious because they think that marketing is outside of their professional “sweet spot.” Inevitably, though, they get lost in the process of creating, deciding, and watching their fresh, updated business look

FOCUS on the Friday before a Holiday? – it is possible

It’s the Friday before a holiday and the weather is amazing. In Minnesota that means it is so hard to be in the office and focus, yet, it’s a work day and I have a lot I need to get done. Dilbert and I are here to give you a few tips to help you

An Easter Like No Other – Website Quality Matters

It was Easter morning. Like most people, I had plans for a great holiday. But upon waking, I saw that I’d missed a call after midnight from Hennepin County Medical Center. Somehow I managed to stay calm as I negotiated my identity with the world-weary worker who fielded my return call. After multiple questions, the identity pre-screening

Website Avoidance – It Happens

People avoid websites. You do it and probably don’t even realize it. Here are some examples of ways you avoid and leave websites before getting what you want: You go to a website and can’t find what you are looking in the first twenty seconds. You land on a web page and it hurts your

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