When creating a website, it’s always a good idea to look at companies in your industry and figure out what they are doing right. The front page of a website is like a cover of a book. Although people say, “Don’t judge a book by it’s cover”, too often we do. That is why you
When building websites and developing a digital presence, in the manufacturing industry, it’s important to determine who your customers are and how to reach them. The core basics on any marketing plan. However, when building a website and digital presence for a manufacturing company that does mostly business-to-business (B2B) sales, there are some key items
Have you been on a website and they offered you a free item if you just give them your email address? Then, once you gave them your email address and got your free item, you started receiving additional emails over the next weeks or months from the company? That company uses email automation to deliver
All websites built in 2019 should be mobile responsive. Meaning your website adapts and looks good on any size screen from a huge computer monitor to mobile phone. It also means that it will look different on each screen. Mobile responsiveness is the expectation from the general public, and most importantly, your potential clients. The
It happened again this week. I had another conversation with someone about how much they feared and hated their website company. They displayed all of the tell-tale signs of WebPTSD ™, a less aggressive form of PTSD that is specific to being lied and cheated to by a website developer. Here’s my most recent example.
Websites 101 – The Basics Websites need to do three things: Have accurate information about the problem you solve Have information about how you solve that problem Have a call to action to encouraging people to buy from your company There is a lot more detail than these three items and yet at the core
We were having a meeting with the co-owners of my app company and they were talking about a programing software and one of them said, “that’s a three video learn.” He knew that within three videos he could have the knowledge he needed to achieve his programming goal. This is the next level of training