Closing out dead work in your business takes time. Turning off old funnels, wrapping up client relationships, moving people on to services that actually serve them, none of that happens by accident.
Here’s the blind spot I see constantly with unconventional leaders: the shiny new thing always wins over the cleanup. You’ll spend hours building what’s next and let what’s already dead sit there, half closed, taking up capacity.
Wrapping up might not be your strength. That is for sure your staff’s strength. Handing off the closing process to your team is leverage, plain and simple. Let someone whose superpower is systems and follow-through handle turning off funnels and gracefully moving clients on to better options.
You built the business. You don’t have to be the one who closes every loop in it.
What’s the funnel, service, or client relationship still technically “open” in your business because you haven’t handed off the closing process to anyone?
Transcription:
We have to close up those clients. We have to turn off those funnels. We have to graciously move people on, at times, to whole other people and services. And because we’ve built great relationships with people, we wanna make sure we do that. But it, that takes time. And it’s so easy to get excited by the new thing, and you wanna make sure that that heads out into the world and attracts more business.
Come on, we’re running businesses. It needs to work that way. I have found and strongly encourage with my clients, especially the unconventional ones where the shiny things look way better than clean up like this is the power of your, your staff. This is the power of recognizing this might not be your strength, wrapping up these types of things.
And if that’s the case, that’s okay. Then it’s time to ask somebody else to help you do that. It is time to figure out the process for saying, “You know what? We’re no longer doing…