When building websites and developing a digital presence, in the manufacturing industry, it’s important to determine who your customers are and how to reach them. The core basics on any marketing plan. However, when building a website and digital presence for a manufacturing company that does mostly business-to-business (B2B) sales, there are some key items
Why Isn’t It Here?
Have you ever gone to a website, hunted around for five minutes or better and still not been able to locate the answer to your question? I gave away ten minutes of my life last week to a resort I am planning to go to this summer. I already made the reservation, but I wanted
Is Your Website Mobile Ready?
All websites built in 2019 should be mobile responsive. Meaning your website adapts and looks good on any size screen from a huge computer monitor to mobile phone. It also means that it will look different on each screen. Mobile responsiveness is the expectation from the general public, and most importantly, your potential clients. The
Does it Support or Sell? – Website Revamp
Websites 101 – The Basics Websites need to do three things: Have accurate information about the problem you solve Have information about how you solve that problem Have a call to action to encouraging people to buy from your company There is a lot more detail than these three items and yet at the core
Delight, Not Dread, with Rebranding
When new clients first arrive for rebranding or to create a new website, they fear it will be an arduous, difficult process. Many are anxious because they think that marketing is outside of their professional “sweet spot.” Inevitably, though, they get lost in the process of creating, deciding, and watching their fresh, updated business look
Top 5 Video & Website Tips for 2018
Hello I’m JoyGenea Schumer, CEO and owner of Solutions by JoyGenea Specializing Digital Marketing. I am an expert in building super engaging websites and explainer training videos. Here are my top 5 tips you should know about Website and Video marketing. #1. Your website must be 2018 mobile friendly and have an SSL certificate. This
FOCUS on the Friday before a Holiday? – it is possible
It’s the Friday before a holiday and the weather is amazing. In Minnesota that means it is so hard to be in the office and focus, yet, it’s a work day and I have a lot I need to get done. Dilbert and I are here to give you a few tips to help you
An Easter Like No Other – Website Quality Matters
It was Easter morning. Like most people, I had plans for a great holiday. But upon waking, I saw that I’d missed a call after midnight from Hennepin County Medical Center. Somehow I managed to stay calm as I negotiated my identity with the world-weary worker who fielded my return call. After multiple questions, the identity pre-screening
Website Avoidance – It Happens
People avoid websites. You do it and probably don’t even realize it. Here are some examples of ways you avoid and leave websites before getting what you want: You go to a website and can’t find what you are looking in the first twenty seconds. You land on a web page and it hurts your
What will be NEW to you in the next year?
Someone was wishing me a Happy New Year, which was really nice of them, and it occurred to me that I would like to know what is going to be NEW in this year that wasn’t in the last year. When I asked them that same question, they looked confused, then smiled and said, “I